Closed for years of renovations, one of the oldest hospitality landmarks in the city, InterContinental Bangkok was about to reinvent itself with a new vision. Pioneering sophistication and lifestyle, the re-opening was a breath of fresh air for an iconic venue who had felt and endured the effects of the pandemic. Setting the course for an exciting future, it was about developing a storytelling than not only would fascinate travellers but reconnect the hotel to the city and its culture.

At StickyRice, we are not unfamiliar with hotel openings. Dare we say, we have been around the block and had our fair share of success. But here it felt different. It wasn't so much about showing the glam of the rooms but about uncovering the heritage that InterContinental Bangkok boasts and how it is intricately linked to the city's. It was about having modernity and traditions collide. We had our angle and the stars were starting to line up. The rest was history.